I'm Australian born and love fishing! Ever since i was a child the ocean has been my home, camping and fishing along the coasts of Australia. Once i was old enough to travel alone i spent most of my time adventuring to remote destinations in search of the best land based fishing spots the world has to offer.

Having a huge passion not just fishing but for the equipment used to catch these crazy fish, i felt the need to make my own products that are strong, durable, and function the way i need to catch these fish. Every thing on this store I personally use and have tested throughly, giving you a product that you too can feel confident will work and hopefully catch your dream fish!